Infinite Water Inc. and Infinite Complex constantly report on what they consider major threats to life. Water being their primary focus. Water depletion causes severe environmental and social crises, including dried-up wells, sinking land (subsidence), reduced food production, and for 2.7 billion people, chronic shortages. It accelerates ecosystem destruction, increases the cost of water, and fuels conflict or migration due to limited access to safe drinking water. This true statement seems to fall to the ‘back burner’ and gives way to the click bait stories that are pushed into virtually all media sources. When the personal impact is actually relevant, most people thrive on the constant political rhetoric that is old news or clothed in an updated version.