Infinite Water Inc. is familiar with the expression “If you build a better mouse trap, the world will beat a path to your door.”. There are thousands of businesses that have failed to prove that this expression is true. As Infinite Complex, dozens of hopeful entrepreneurs present why they believe their IP, or idea, is better than the status quo. While the phrase has become an axiom for the power of successful innovation, an easy Google search will show that there have been dozens claiming to have ‘better mouse traps’ since the original simple device with a heavily spring-loaded bar. Yet, not any beaten paths.